Net Positive: Being Successful by Being Sustainable

Net Positive blog header - Image of trees in a forest

It is common business knowledge that in order for a company to succeed, it must be profitable. Nowadays, companies are shifting their focus to be profitable but also become “net positive”. The term, coined by Paul Polman, author of Net Positive: How Courageous Companies Thrive by Giving More Than They Take, explains that a company can be profitable while contributing to a greater good or purpose. The former Unilever CEO says we often “use up more [resources] than the world can replenish” therefore, companies providing a purpose-driven approach can be successful while setting principles that can change the world.

Shifting from Shareholders to Stakeholders

Businesses are transitioning into serving stakeholders before shareholders’. A shareholder’s business model is profit-driven involving personal investment and ensuring the company is making short-term profitable gains, often neglecting other people and sustainable goals. The stakeholder side is different. Stakeholders focus to serve the overall benefit of everyone involved such as employees, customers, suppliers, communities and environmental goals. In fact, when prioritizing stakeholders over shareholders, companies often receive long-term success and financial gain as stakeholders become more involved.

A Mckinsey & Company article shows businesses are shifting into a more stakeholder and purpose-driven role, “only 7% of Fortune 500 CEOs believe their company should mainly focus on making profits and not be distracted by social goals”. One key reason for the shift is the change in consumer values. A global study of more than 8000 surveyors was asked about their overall support of brands based on trust, favorability, and sustainable factors. The results demonstrated that consumers were four to six times more likely to purchase, trust, and support a company with a Net Positive purpose long term.

Becoming a Net Positive Company

Consumer and business values are constantly changing, thereby requiring companies to work harder to remain competitive. Companies are realizing that the cost of inaction is greater than the cost of action, leaving many at a great disadvantage – when not adapting – during an ever-changing consumer market. An economical and sustainable solution that fits the complex needs of commercial businesses is now more important than ever in the modern world.

TROES is at the forefront of being Net Positive by accelerating the world’s transition into decarbonized energy and infrastructure resilience through Battery Energy Storage Systems (BESS). To overcome the limitations of the centralized grid, our mission at TROES is to enable customers with cleaner and less costly power by combining modular hardware and powerful integrated software for commercial, industrial, and institutional power consumers.  

The “Net Positive” movement is a growing theme among companies recognizing the benefits to create positive impacts on society and the environment. TROES’ turnkey battery energy storage solution provides companies with the opportunity to become net positive while reaching their financial goals. Contact TROES to learn more about their offerings and transition your company to a net positive mindset.

About TROES Corp.

TROES is based in Markham, Ontario, Canada and is made up of a group of experienced experts in the Energy domain. By using our patented modularized energy storage hardware and software, we help unlock numerous project opportunities with considerable payback for middle-market project developers, power distributors, and power consumers.

Follow us on LinkedIn and stay connected on our website to learn more about TROES’ advanced Battery Energy Storage Systems, its proprietary technology, the various applications and its benefits and advantages over other competitive systems. 


For all inquiries regarding TROES Corp. please contact:
John Manalis, MBA
Sr. Marketing Manager
+1 416-508-0169

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